Find tools by the work they need to do.

Help Scout

Sales & Support Tools

Help Scout is a shared inbox and help desk that keeps support feeling like ordinary email, not ticketing. Best for small teams outgrowing a shared Gmail account.

LiveChat

Sales & Support Tools

LiveChat is a live chat widget and agent workspace for answering website visitors in real time. Suits small sales or support teams that can staff chat in work hours.

Drift

Sales & Support Tools

Drift is a conversational marketing platform that turns site visitors into sales chats and booked meetings. Salesloft is winding it down, so plan an exit.

Freshdesk

Sales & Support Tools

Freshdesk is a help desk that turns incoming email, chat, phone and social messages into trackable tickets. Best for teams that need SLAs, routing and reporting.

Zendesk

Sales & Support Tools

Zendesk is a customer service platform that turns email, chat, phone, messaging and social into one ticket queue. Best for support teams of about five agents up.

Lucidchart

Project management

Lucidchart is a browser-based tool for flowcharts, org charts and process maps that a team can edit at once. The free tier is too tight for ongoing use.

Miro

Project management

Miro is an infinite online whiteboard where teams put sticky notes, diagrams and plans on one shared canvas. Most useful for remote teams running live sessions.

Smartsheet

Project management

Smartsheet is a work management platform that looks like a spreadsheet but adds project schedules, forms, approvals and dashboards. Suits spreadsheet-native teams.

Muck Rack

Influencer Marketing

Muck Rack is a PR platform combining a journalist database, pitching tools and media monitoring. Best for teams that pitch press often; pricing is quote-only.

Business Wire

PR & Media

Business Wire is a newswire that sends press releases to news outlets, terminals and databases. Built for public firms with disclosure duties, not routine news.

PR Newswire

PR & Media

PR Newswire is a paid press release distribution service that sends announcements to newsrooms, journalists and financial feeds. Distribution is not coverage.

WordStream

Ads Management

WordStream offers free audit tools that grade Google and Meta ad accounts and flag wasted spend. Useful for non-specialists, but the tools are lead generation.

AdEspresso

Ads Management

AdEspresso is a Facebook and Instagram ads tool built around split testing many ad variations at once. Suits agencies and marketers running Meta ads regularly.

Teamwork

Project management

Teamwork.com is project management software for teams doing billable client work, with time tracking, budgets and profitability reporting. Best fit for agencies.

Wrike

Project management

Wrike is work management software for projects, requests, approvals and reporting across many teams at once. Built for big departments, not a team of five.

Basecamp

Project management

Basecamp is a deliberately simple project tool that puts messages, to-dos, files and schedules on one page. Good for small teams; no dependencies or Gantt charts.

n8n

Automation & Integration

n8n is a workflow automation tool you can self-host, mixing visual nodes with JavaScript or Python. Suits technical operators; the learning curve is real.

Integrately

Automation & Integration

Integrately links apps using ready-made recipes you switch on rather than build. Good for simple jobs, but it has fewer apps and less depth than Zapier does.

Pabbly Connect

Automation & Integration

Pabbly Connect is a workflow automation tool that links your apps and undercuts Zapier on price, with a lifetime licence option. Suits cost-conscious small teams.

Workato

Automation & Integration

Workato is enterprise integration and automation software that connects business systems through low-code recipes. Built for larger organisations with an IT team.

Tray.io

Automation & Integration

Tray.ai is an enterprise platform for linking business systems and governing AI agents. Built for teams with a named owner for it; pricing is by quote only.

IFTTT

Automation & Integration

IFTTT is a light automation service linking apps, web services and smart home devices with simple if-this-then-that rules. Best for sole traders and small teams.

Make

Automation & Integration

Make is a visual automation platform where scenarios move data between apps through modules, routers and filters. Suits small teams willing to learn the builder.

Zapier

Automation & Integration

Zapier is a no-code service that moves information between the apps you already use. It has the widest app catalogue, but you pay per task, so filter early.

Storyblok

Content & Localization

Storyblok is a headless CMS with a visual editor, delivering content to any site or app by API. Fits teams with developers; it does not give you a finished website.

Contentful

Content & Localization

Contentful is an API-first headless CMS that stores content as structured types and delivers it to any channel. You still have to build the front end yourself.

Monday CRM

Marketing & CRM

Monday CRM is a sales pipeline and contact tool built on monday.com boards you can reshape. Suits small teams wanting flexibility; seats are sold in a bundle.

Freshsales

Marketing & CRM

Freshsales is a sales CRM combining contact and deal management with built-in phone, email and AI help. Suits small B2B teams doing heavy phone and email outreach.

Marketo

Marketing & CRM

Adobe Marketo Engage is enterprise marketing automation for lead nurture, scoring and attribution across a large database. Needs a marketing operations team.

GetResponse

Marketing & CRM

GetResponse is an email marketing tool that also covers automation, landing pages, webinars and courses. It is broad rather than deep, and priced by list size.

Brevo

Marketing & CRM

Brevo is a messaging platform for email marketing, SMS, WhatsApp and transactional mail in one account. Best for small shops sending both campaigns and receipts.

ConvertKit

Marketing & CRM

Kit, formerly ConvertKit, is an email platform for creators, with tag-based subscribers, visual automations and digital product sales. Email design is plain.

Drip

Marketing & CRM

Drip is an email marketing and automation platform built around online stores and their order data. Best for small direct-to-consumer brands, not for B2B use.

Keap

Marketing & CRM

Keap combines CRM, email and text automation, sales pipelines, invoicing and payments in one system. Built for small service firms replacing several tools at once.

Pipedrive

Marketing & CRM

Pipedrive is a sales CRM built around a visual deal pipeline, with email sync, activity reminders and forecasting. Suits small B2B teams; add-ons cost extra.

Hotjar

SEO & Analytics

Hotjar shows how visitors use your pages through heatmaps, session recordings and on-site surveys. It explains why, not how many, so run it beside analytics.

Joiin

Accounting

Joiin pulls figures from several accounting systems into one set of consolidated group reports. Built for company groups; a single-entity business will not need it.

SellerPic

Productivity

SellerPic is an AI image tool that turns plain product photos into listing images, including shots on generated models. Every output still needs a human check.

Allô

Communication

Allô is a mobile business phone system with an AI receptionist that answers, transcribes and books callbacks. Built for solo operators who cannot sit by a phone.

Harvest

Project management

Harvest is time tracking software that turns logged hours and expenses into client invoices. Suits firms billing by the hour; it is not a project management tool.

Bookafy

Booking

Bookafy is appointment scheduling software with a bookable page, calendar sync, reminders and payments. Suits clinics, salons and other appointment-led businesses.

Wave

Accounting

Wave is accounting and invoicing software for very small firms, with a free tier for the books. Fine if your finances are simple; payroll is North America only.

Clockify

Time Tracking

Clockify is a time tracking and timesheet tool that records hours by client, project and task. Good for teams billing by the hour, but the free tier has tightened.

Timely

Time Tracking

Timely is time tracking software that records your work automatically in the background and drafts timesheets with AI. Built for desk-based billable teams.

Paymo

Project management

Paymo is a project management tool for client work that keeps tasks, time tracking and invoicing together. Suits freelancers and small agencies that bill by hour.

Toggl Track

Time Tracking

Toggl Track is a time tracking app built to make starting a timer as quick as possible. Good where tracking has failed before; it is not a project or invoicing tool.

FreshBooks

Accounting

FreshBooks is cloud accounting software built around invoicing, time tracking and getting paid. Suits service businesses; product sellers need real inventory tools.

Bitrix24

Collaboration

Bitrix24 bundles CRM, projects, chat, HR and a site builder into one subscription priced per company. Broad but complex, so someone has to own the setup.

Podio

Collaboration

Podio is a build-your-own work platform where you assemble apps from fields and link them. For teams with unusual processes; nothing exists until you have built it.

Airtable

Project management

Airtable is a no-code platform between a spreadsheet and a database, with linked records, multiple views and automations. Costs scale with the number of editors.

ClickUp

Collaboration

ClickUp is a work platform holding tasks, documents, goals, chat and reporting in one place. It rewards teams that agree a structure first, and punishes drift.

Simplified

Collaboration

Simplified bundles AI design, writing, video editing and social scheduling into one browser tool. Suits solo marketers; each module is competent but not very deep.

Notion

Collaboration

Notion is a single workspace combining documents, a company wiki, databases and project tracking, with AI built in. Best for small teams who want to assemble their own tools rather than buy a fixed app.

Voiso

Customer Support

Voiso is a cloud contact centre platform with browser-based calling, dialers, omnichannel messaging and AI call analysis. Built for teams calling in volume.

FlexiSign

Digital Signatures

FlexiSign is an electronic signature tool for preparing a document, sending it out and tracking who has signed. A cheaper option for small teams with steady volume.

Legal Translations

Legal

Legal Translations is an AI translation service for contracts, certificates and court papers. Output is a draft, so anything you file or sign needs human review.

Box

Communication

Box is cloud storage built around control, adding permissions, audit logs, retention rules, e-signature and workflow. Suits organisations with compliance duties.

Dropbox

Communication

Dropbox is a file storage service that keeps shared folders identical across devices and people. Good for teams moving large files, but costly per gigabyte.

Google Workspace

Communication

Google Workspace is Google’s business subscription: email on your domain plus Docs, Sheets, Drive, Meet and Calendar. Best for teams that work mostly in a browser.

Zoom

Business Services

Zoom is video conferencing software that also covers webinars, team chat and a cloud phone system. Worth paying for when your attendees are outside the company.

Teams

Business Services

Microsoft Teams combines chat, video meetings, shared files and calling inside Microsoft 365. The obvious pick if you already pay for Microsoft, heavy if you do not.

Zoho CRM

Communication

Zoho CRM tracks leads, deals and customer conversations in one place, with deep customization and automation. Strongest if you also use other apps in the Zoho suite.

HubSpot

Communication

HubSpot is a CRM platform bundling marketing, sales, service and content tools around one contact database. The free CRM is real; costs jump between tiers.

Salesforce

Communication

Salesforce is the enterprise-standard CRM, built to be reconfigured around your own sales process. Powerful for larger teams, but someone has to own the system.

monday.com

CRM

monday.com is a visual work platform where teams build boards to track projects, tasks and requests. Suits agency and ops teams that have outgrown spreadsheets.

Wellfound

Communication

Wellfound, formerly AngelList Talent, is a job marketplace for startups where listings must show salary and equity. Free posting also means heavy screening work.

Rocket Lawyer

Business Services

Rocket Lawyer is a subscription with legal document templates, e-signature and access to attorneys. Fine for routine paperwork, but it is not a law firm itself.

LegalZoom

Funding

LegalZoom files company formations and the compliance paperwork that follows, from registered agent to annual reports. It is not a law firm and gives no advice.

B FOUND

Communication

B FOUND is a capital-raising advisory service that prepares founders for investor conversations and makes warm introductions. Fees and terms are not published.

Quadim

Competence/Skill Management

Quadim is a skills platform that records what your people can do, maps gaps and tailors CVs for bids. Aimed at consultancies; the data needs constant upkeep.

FounderSuite

Investor CRM

Foundersuite is a CRM for fundraising that runs an investment round as an investor pipeline. Made for founders mid-raise; most teams cancel once the round closes.

Revolut

Bank

Revolut Business is a multi-currency business account with staff cards, spend controls and expense management. Suits companies paying or billing across borders.

Carta

Equity management

Carta is an equity platform that holds your cap table and tracks shares, options and vesting. Built for venture-backed startups, not for two founders alone.

Attio

CRM

Attio is a CRM with a flexible data model you shape yourself, and automatic email and calendar sync. Fits startups tracking relationships that are not plain sales.

Globalshares

Equity management

Global Shares is an equity compensation and cap table platform for share plans across several countries. Heavier than a small single-country startup needs.

Slack

Communication

Slack is a team messaging platform organised around channels, so past conversations stay searchable. Good for distributed teams, but it is not a project tracker.

Tidio

Customer Support

Tidio is a live chat and customer service tool with an AI agent that answers routine questions. Aimed at small online shops; its ticketing is basic by comparison.

Intercom

Customer Support

Intercom is a customer support platform combining an AI agent, a shared inbox and an in-app messenger. Suits software companies; pricing adds per AI resolution.

Front

Customer Support

Front is a shared inbox that turns team email addresses into assigned, trackable conversations. It only works if the whole team stops using its own mail client.

GrooveHQ

Customer Support

Groove is a simple help desk built around a shared inbox, with a knowledge base and basic reports. For teams of two to fifteen; two products now share the name.

HiBob

HR

HiBob is an HR system holding employee records, time off, performance and compensation in one place. Aimed at mid-sized, often distributed office-based companies.

BambooHR

HR

BambooHR holds employee records, hiring, onboarding, time off and reviews in one system. Good for a growing firm, but its payroll is built for the US only.

Gusto

HR

Gusto is US payroll software with HR, benefits and hiring features built around it. Suits small US employers; employees outside the US cannot be paid through it.

Asana

Project management

Asana is a work management platform for tracking who is doing what by when, across teams. Planning features such as timeline and workload sit on paid tiers.

Todoist

Project management

Todoist is a task manager built around fast capture in plain language and a short daily list. Best used solo or by a small team; it has no dependencies or Gantt.

Trello

Project management

Trello is a kanban board app where cards move across lists to show progress. Good for small teams with linear work; it has no dependencies or workload management.

Nuclino

Project management

Nuclino is a lightweight team wiki where linked documents double as light project tracking. Fast and simple, but there are no databases, automations or timelines.

UpMetrics

Business planning

Upmetrics is business planning software for writing a plan and building the forecast behind it. Aimed at founders who need to show one to a lender or investor.

Xero

Accounting

Xero is cloud accounting software for small businesses, covering bank feeds, invoices, bills and reports. All plans allow unlimited users, but lower ones cap volume.

QuickBooks

Accounting

QuickBooks is Intuit’s small business accounting software, covering bank feeds, invoicing, expenses, sales tax and reporting. Strongest in the US market.

ClearCRM

Communication

ClearCRM puts contacts, pipelines, email, invoicing, projects and tickets in one plan. It is a small, little-known vendor, so treat the trial as a real test.

SearchAtlas

SEO & Analytics

SearchAtlas is an SEO platform that pairs keyword, audit and rank tools with automation that applies on-page fixes for you. Aimed at agencies with many client sites.

Quicklead

Sales & Support Tools

Quicklead is a cloud-based LinkedIn automation tool that runs multi-step outreach campaigns. LinkedIn does not permit automation, so accounts carry real risk.

SEOBot

SEO & Analytics

SEOBot is an AI agent that researches keywords, writes articles and publishes them to your site. Suits founders with an empty blog, not niches where content matters.

Unicorn Platform

Collaboration

Unicorn Platform is a no-code website builder for startups that need a landing page fast. It trades design freedom for speed, so customization is capped on purpose.

Small Business Budget Calculator

Business Admin Tools

The Small Business Budget Calculator is a free tool that turns revenue and three cost figures into a profit or loss. Nothing is saved when you close the page.

Business Expense Tracker Template

Business Admin Tools

A free generator that builds an expense spreadsheet around the categories you pick, with no signup. For sole traders; a step back if you use accounting software.

Subscription Cost Analyzer

Business Admin Tools

The Subscription Cost Analyzer is a free tool that adds up what your recurring subscriptions cost per year. It holds up to ten entries and stores nothing.